Jonty Hurwitz's Anamorphic Art

Jonty Hurwitz is an international sensation whose work seeks to join the worlds of science and art. His diverse collection consists of some of the world’s most scientifically innovative artwork: anamorphic art sculpture.

JONTY HURWITZ’S ANAMORPHIC ART

Anamorphic projection is a challenge to the rules of perspective. It challenges the subject/object relationship of classic linear perspective by changing how things appear to the naked eye from different vantage points. For instance, while looking at anamorphic art, distorted projection requires the viewer to occupy a specific vantage point in order to view a recognizable image. From any other perspective, the image is not realized.

Source: Eden Fine Art

It’s a pivotal moment

A critical analysis of the role of the online art market during COVID 19

“It’s a pivotal moment”
(Frances Morris, Tate Modern, 2020, April, 2020)

by Dr Yifat Davidoff
Studio Director, Delve Studios

The art market, which includes galleries, auctions, art fairs and museums, has always been characterized as an inviting domain for informal face-to-face contact between consumers and artworks. It is also recognized as a supplier of unique mutual, sensual & emotional experience between different figures in the art world (Buchholz, Alan & Wohl, 2020; Dickson, 2020; Hiscox, 2020).

The COVID-19 pandemic has 'shuffled the cards'. Although we are still at the heart of the crisis and it is not yet possible to know what broad transformations will take place in the long run, the emerging facts are that this crisis has put a strain on every corner of the market and the art community. In the absence of a physical presence in the art world, critical players find it difficult to value artwork, create new social connections, develop trust and experience a sense of shared enjoyment and joint partnership (Buchholz, Alan & Wohl, 2020).

Although the art market tends to be conservative and not quickly adopt changes, the sudden lockdown has forced everyone involved to think creatively and find new ways to operate with digital and technological means to survive. An essential and constitutive statement of Frances Morris, director of Tate Modern: “It’s a pivotal moment", We’re going to talk in terms of before and after. The virus will change a lot of things for art.” (Dickson, 2020)

This conduct includes building new models for online sales, developing new product and service lines that are tailored to their audience needs, developing trust-building relationships with customers on social platforms, and more (Buchholz, Alan & Wohl, 2020; Hiscox, 2020).

Many museums adapted to the spirit of the period and opened guided exhibitions in virtual rooms. Large art fairs such as Paris and Art Basel Tokyo hosted the entire fair online. Also, there is a significant increase in the creative thinking around addressing the ability to connect warmly and reliably with artists, gallerists, curators and works. This creativity is reflected in the fact that artists share information about their artworks through videos and live meetings, they share more "behind-the-scenes" information and enable direct contact with them through social networks while increasing the global exposure of their works (Buchholz, Alan & Wohl, 2020; Dickson, 2020; Hiscox, 2020).

Research indicates that within three months of uncertainty, the art world has moved into almost full operation in the digital market. This is reflected in the dramatic growth of online art sales, the steady and significant rise in prices in this market and the expectation of an 80% increase in online sales in 2020 compared to 2019 (Hiscox, 2020). Various articles indicate that Galleries have been experiencing record web traffic and visitors to the British Museum site soared in the early days of the crisis. Also, the Courtauld Gallery’s virtual tour reported an astonishing 723% spike in visitors in mid-March (Shehadi, 2020). 

In conclusion,

All the factors in the art market point to the reality that it is impossible to go backwards. Even after the COVID waves pass, the old models will continue to exist alongside new models created and others to be developed in the future, as they merely increase the supply, expand the services, the experiences and the globalization that this market offers (Hiscox, 2020, McAndrew, 2020).

It can be assumed that the current large majority (67%) of the online art market will continue to be controlled by a few large-scale global players.  This characterization is identical to the art market of the pre-COVID days. Therefore, what will possibly change is the means of sale and not the rules of the game in the art market. The traditional power houses are likely to remain.

I will end with a symbolic approach in the context of the new reality that resulted in the outbreak of COVID. This approach is a based on the bestseller by Dr Spencer Johnson "Who Moved My Cheese", which focuses on the essence of a method for building and running a successful business (his book sold over 23 million copies and translated into 42 languages):

In the current era, substantial changes are taking place in every aspect of life. The path to success is avoiding standing still, accepting changes while flowing and searching for the right and balanced approach and focusing on the guiding idea according to: "sometimes only pivoting & moving in a new direction helps to find a source of life and energy" (Johanson, 1998).

Bibliography

Charts sourced from this article in the FT

Dickson, A. (2020). Bye bye, blockbusters: can the art world adapt to Covid-19? The Guardian, Culture, 20 Apr 2020. Doi: https://bit.ly/32r04Qt

Hiscox (2020. Hiscox online art trade report, 2020.

Johanson, S. (1998). Who Moved My Cheese?  Doi:  https://bit.ly/32s19aM

McAndrew, C. (2020). The Impact of COVID-19 on the Gallery Sector. A 2020 mid-year survey. Art Bazel. Doi: https://www.artbasel.com/about/initiatives/the-art-market

Shehadi, S. (2020). How coronavirus is making virtual galleries go viral. NS - NewStatesman. Doi: https://bit.ly/3le4Vfd

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Dr Yifat Davidoff is the Studio Director of the Delve Studios. She has been a driving force behind the Art of Jonty Hurwitz and oversees strategy and commercial. She has also been Hurwitz’s muse and creative partner in the artwork for a decade.

Yifat got her PhD in Leadership and Management of Educational Systems in 2017 from Bar Ilan University. Prior to this she spent 20 years as team manager, teacher, lecturer and curriculum developer at schools and academic colleges. Yifat specializes in team training through Experiental Learning (EL) using Team-Based Simulations (role-play). She is experienced in establishing large-scale field studies to promote organizational learning. Following her doctorate, Yifat is developing her research and running Compathy Method workshops.

Science + Design + Art Series. Singapore University of Technology and Design

“The Secret of making stuff happen without spending too
much time defining what it is…”.
Online seminar by Jonty Hurwitz

DMC (Deep Meaningful Chat) with Artist & Scientist Steven Durbach

Hurwitz Singularity: Review by Art and Science Moderator Riccardo Tonin

Man has always used art and science to know and explain the world. Apparently, these disciplines seem different and irreconcilable, but if we mix them the result will be not only interesting but winning. The great minds of the Italian Renaissance, such as Brunelleschi and Leonardo, always combined art and science in their works, and the Ancient Greeks coined the term techne to indicate both ‘art’ and ‘technique’. Nowadays, the intersection between these disciplines seems more necessary than ever: this is the challenge of Science Gallery, that tries to see things differently, like a kaleidoscope in which art and science give birth to curious and unexpected effects. The current theme, ILLUSION, well conveys the approach of the exhibition, able to involve both younger and older people by offering several levels of interpretation and creating a totally immersive environment, bar none. Indeed, the impression I have got working at the exhibition is that everyone can find their own dimension.

The beautiful Eden Fine Art Gallery opens in Mykonos

Spanning Scientific Artworks from the last several years, the Eden Gallery has just opened in Mykonos. Congrats to the amazing team who put in so much effort to bring this project to life.

Elephant in the Studio. A portrait of Jonty Hurwitz by Paul Beel

Poetry in motion

#art #arte #artandtechnology #opticalillusion #instaart #artoftheday #mathematics #mathart #einstein #psychedelic #relativity #physics

Lovely posting from Cheddar Inc.

Launch at Eden Fine Art, Bond Street, London

The Smallest Sculpture in the World

A great write up from our friends at El País featuring Trust which is listed in the Guinness Book of Records as the creator of the world's smallest human sculpture.

To read the full article and find out more about 3D printing and some of the other incredible uses for it then click the link below.

Preparing the next series of Artworks

With Director Oded Davidoff and our friends and FBFX Studios, we are deep in preparation for our next collection of anamorphic works.

SK-II: Power of Pitera

We’re thrilled to have joined forced with Japanese beauty brand SK-II. They are showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient Pitera™.

Great Guns and its production centres worldwide united to create a unique marriage between art and product with a project that spans a first-of-its-kind skincare exhibition in Shanghai, a collection of striking artistic responses, and a manga-inspired store design at SK-II’s flagship outlet in Tokyo.

A list of artists on display include:

• Ryan Heffington

• Toiletpaper

• Ram Han

• Zhong Lin

• Kang Hee Kim

• Remo Camerota

• Rosanna Webster

• Chocomoo

• DFT

• Jonty Hurwitz

• Mitch Payne

To read the full article click the link below:

The Art and Science of Love: TEDx talk by Jonty Hurwitz

Hosted at the Max Planck Institute for Solid State Research, the event theme, Lab2App, conveys what we expect the talks will offer to a broad audience: insight into transforming an idea from the laboratory/workbench/drawing board into something whose application/realisation has the potential to positively impact the lives of many.

Creating sculptors that dwarf compared to the head of an ant or a human hair. Artist and entrepreneur Jonty Hurwitz will demonstrate how using technology that pushes the boundaries of science enabled him to push the boundaries of art. In his work he expresses the connection between art, science and love.

In the Delve Studio

It’s not often that you see the behind the scenes of a working art studio but that’s exactly why we want to show you more of who we are here at Delve Studios.

This is a picture of Graham our lead engineer who works with Jonty to bring to life Jonty’s visions.

The Delve Studio, which was founded by Jonty is a collective of exceptional engineers, artists, coders, designers, data scientists, project managers. We are all deeply rooted in the concept of Interdisciplinary Design.

We bring together the arts and sciences to create works that blur the line between reality and magic.

This team, has created projects, large, small, nano and macro, over many years. From risk algorithms, to sculptures, paintings, adverts and installations.

If you’re looking to create a bespoke piece of art for yourself, your gallery or a client then please comment below or get in touch with manager of the Hurwitz Art Collections, Francesca.

Share your dream with us.

Scope Miami 2019

We were so excited that we got to help SCOPE Miami celebrate its 19th edition, in Miami Beach. Honouring its perpetual mission to provide a platform for discovery, SCOPE welcomes 134 diverse contemporary exhibitors featuring The New Contemporary, a genre that stands as a critical contribution to both global politics and local community engagement.

This is not one to miss!

Check out Miami Scope for news and details about their next event in 2020 below:

Parallel Lines: Drawing and Sculpture Exhibition

We loved being a part of the Parallel Lines: Drawing and Sculpture exhibition at the Light Box Gallery, Woking where over 5,000 visitors saw the show during its run.

This exhibition was in conjunction with the Light Box and The Royal Society of Sculptors.

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An excerpt about the Parallel Lines: Drawing and Sculpture exhibition:

Bringing together key Modern British sculptures from The Ingram Collection and drawings by members of the Royal Society of Sculptors, the exhibition explores the integral relationship between the two mediums.

Looking into twentieth century British sculptors’ artistic practices, this show seeks to underline and examine how drawing and sculpture intertwine, the former often acting as a preparatory process for the latter. By creating drawings which are direct responses to the works from The Ingram Collection, Society members have reversed and deconstructed this process in order to draw parallels between the transformative aspects of both mediums.

The works in the exhibition were selected and guest curated by Caroline Worthington, Director of the Royal Society of Sculptors. There are affinities between them that link several Society artists to their twentieth century counterparts in The Ingram Collection.

Some were personally acquainted or even taught by them and others influenced several Society sculptors in their early careers.

The formal elements present combine the rhythms, forms and planes of the sculptures with the use of surface textures, sense of volume and the use of geometric shapes. Some works explore mythical stories, whilst others highlight the draw of the landscape or look at directional movement. Traditional approaches have been used as well as new media technologies and, for some, it was the simple pleasure of illustrating something in a new format that drove their creative process.

This exhibition is inspired by the practical and intellectual connections that continue to bridge the gap between drawing and sculpture, bringing the two art forms closer together.

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In response to Geoffrey Clarke:

Jonty Hurwitz
Glyndebourne Afternoon Before the Opera, 2018 Ink polargraph, acrylic

I have chosen 'Man' by Geoffrey Clarke because the symbolism and structure of the masculine form is beautifully mirrored and met in union with the feminine form through 'Woman: Glyndebourne Afternoon'. Whilst 'Woman: Glyndebourne Afternoon is a celebration of the female form, it uses masculine lines in which to represent this. The ying and the yang. The piece 'Man' embodies the masculine structure which is placed within a feminine uneven stone

Body & Soul Exhibition - One Canada Square, London

What a pleasure to be exhibiting at the Body and Soul exhibition, London as we see out this summer. This exhibition explores materials, scale and consciousness in the representation of the human form.

El País Feature - Nano Sculptures

It’s great to see the art of 3D printing being featured in El País. El País is a Spanish-language daily newspaper in Spain.

You can read the full article by clicking the link below:

Elle Decor Feature - Sculpting The Reflection with Jonty Hurwitz

It’s an honour to have been featured on Elle Decor.

You can read the full article by clicking the link below: