---
title: "Museum Shop Merchandise — Concept"
description: "Retail products developed alongside an exhibition — for Point of View, a range including optical illusion paint-by-numbers kits."
lang: en
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---

[

The Art of Jonty Hurwitz & Yifat Davidoff

](/)

[

The Art of Jonty Hurwitz & Yifat Davidoff

](/)

[](/ "Home")

![sentient.art](/sentient-art-icon.png)![sentient.art](/sentient-art-logo.png)![sentient.art](/sentient-art-logo-dark.png)

cultural reference 

# Museum Shop Merchandise

Also: exhibition merchandise, museum retail, gift shop range, paint by numbers kits

Retail products developed alongside an exhibition — for Point of View, a range including optical illusion paint-by-numbers kits.

## Definition

Retail products developed to accompany an exhibition; Point of View ships with optical illusion paint-by-numbers kits, prints and editions.

## Discussion

Museum shop merchandise is the retail range developed to accompany an exhibition, giving visitors a way to take the experience home and giving the venue a revenue line that offsets programming cost. For Point of View: Out of the Unseen, Sentient Art supplies a matched range built around the artworks themselves — most notably Optical Illusion Paint By Numbers Kits derived from the anamorphic works, alongside prints and editions. The range ships with the exhibition so venues do not have to source or design product independently.

## Related concepts

[

exhibition

Point of View: Out of the Unseen

A turnkey touring exhibition of over fifty scientific artworks by Jonty Hurwitz and Dr. Yifat Davidoff, exploring perception, mathematics and the limits of human sight.

](/concept/point-of-view-out-of-the-unseen)[

artwork series

Optical Illusion Paint by Numbers

Optical-illusion paint-by-numbers are fine-art kits for adults based on Jonty Hurwitz's anamorphic and illusion artworks, sold direct and as science-museum shop merchandise.

](/concept/optical-illusion-paint-by-numbers)

[← All concepts](/concepts)

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