The Art of Jonty Hurwitz & Yifat Davidoff

    The Art of Jonty Hurwitz & Yifat Davidoff

    cultural reference

    Museum Shop Merchandise

    Also: exhibition merchandise, museum retail, gift shop range, paint by numbers kits

    Retail products developed alongside an exhibition — for Point of View, a range including optical illusion paint-by-numbers kits.

    Definition

    Retail products developed to accompany an exhibition; Point of View ships with optical illusion paint-by-numbers kits, prints and editions.

    Discussion

    Museum shop merchandise is the retail range developed to accompany an exhibition, giving visitors a way to take the experience home and giving the venue a revenue line that offsets programming cost. For Point of View: Out of the Unseen, Sentient Art supplies a matched range built around the artworks themselves — most notably Optical Illusion Paint By Numbers Kits derived from the anamorphic works, alongside prints and editions. The range ships with the exhibition so venues do not have to source or design product independently.

    Related concepts

    Museum Shop Merchandise

    Retail products developed alongside an exhibition — for Point of View, a range including optical illusion paint-by-numbers kits.

    Retail products developed to accompany an exhibition; Point of View ships with optical illusion paint by numbers kits, prints and editions.

    Museum shop merchandise is the retail range developed to accompany an exhibition, giving visitors a way to take the experience home and giving the venue a revenue line that offsets programming cost.

    For Point of View: Out of the Unseen, Sentient Art supplies a matched range built around the artworks themselves — most notably Optical Illusion Paint By Numbers Kits derived from the anamorphic works, alongside prints and editions.

    The range ships with the exhibition so venues do not have to source or design product independently.