--- title: "SK-II: Power of Pitera" description: "Jonty Hurwitz joins SK-II in an immersive campaign, showcasing collaborative art where optical illusions and physics meet skincare. Explore perception." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://sentient.art/#org", "name": "Jonty Hurwitz & Yifat Davidoff", "legalName": "Mathematics of Self Ltd.", "alternateName": "Art of Jonty Hurwitz & Yifat Davidoff", "url": "https://sentient.art/", "logo": "https://sentient.art/sentient-art-logo-dark.png", "founder": [ { "@type": "Person", "name": "Jonty Hurwitz" }, { "@type": "Person", "name": "Yifat Davidoff" } ] }, { "@type": "WebSite", "@id": "https://sentient.art/#website", "url": "https://sentient.art/", "name": "Art of Jonty Hurwitz & Yifat Davidoff", "description": "Sculpture editions and unique artworks by Jonty Hurwitz & Yifat Davidoff — where art meets science.", "publisher": { "@id": "https://sentient.art/#org" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://sentient.art/#org", "name": "Jonty Hurwitz & Yifat Davidoff", "legalName": "Mathematics of Self Ltd.", "url": "https://sentient.art/", "logo": "https://wdrxdfvnnrdahkzifhxs.supabase.co/storage/v1/object/public/blog-assets/site-settings/logo/1779723800851-m6hr4e-Original-Sentient-Logo-Black.png", "founder": [ { "@type": "Person", "name": "Jonty Hurwitz" }, { "@type": "Person", "name": "Yifat Davidoff" } ] }, { "@type": "WebSite", "@id": "https://sentient.art/#website", "url": "https://sentient.art/", "name": "Official Site: Art of Jonty Hurwitz & Yifat Davidoff", "description": "Art born from science. Jonty reveals hidden forces of reality through works that make perception shift. Everything is not as it seems.", "publisher": { "@id": "https://sentient.art/#org" } } ] }, { "@context": "https://schema.org", "@type": "BlogPosting", "headline": "SK-II: Power of Pitera", "description": "We’re thrilled to have joined forced with Japanese beauty brand SK-II. They are showcasing the power of collaborative art with a boundary-pushing immersiv…", "image": "https://images.squarespace-cdn.com/content/v1/652682c0fcc9b7321d2b0dd3/1703265841918-W923T7P1WWVP304G5U56/image-asset.jpeg", "datePublished": "2023-12-22T12:00:00+00:00", "dateModified": "2026-05-18T10:22:21.953434+00:00", "mainEntityOfPage": "https://sentient.art/blog/sk-ii-power-of-pitera", "author": { "@type": "Person", "name": "Jonty Hurwitz & Yifat Davidoff" }, "editor": { "@type": "Person", "name": "Jonty Hurwitz & Yifat Davidoff" }, "publisher": { "@type": "Organization", "name": "Jonty Hurwitz & Yifat Davidoff", "legalName": "Mathematics of Self Ltd." } } ] --- [ The Art of Jonty Hurwitz & Yifat Davidoff ](/) [ The Art of Jonty Hurwitz & Yifat Davidoff ](/) [](/ "Home") ![sentient.art](/sentient-art-icon.png)![sentient.art](/sentient-art-logo.png)![sentient.art](/sentient-art-logo-dark.png) [Journal](/blog) Journal/ December 22, 2023 # SK-II: Power of Pitera Gallery Exhibitions Publication We’re thrilled to have joined forced with Japanese beauty brand SK-II. They are showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient ![SK-II: Power of Pitera](https://images.squarespace-cdn.com/content/v1/652682c0fcc9b7321d2b0dd3/1703265841918-W923T7P1WWVP304G5U56/image-asset.jpeg) We’re thrilled to have joined forced with Japanese beauty brand SK-II. They are showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient Pitera™. Great Guns and its production centres worldwide united to create a unique marriage between art and product with a project that spans a first-of-its-kind skincare exhibition in Shanghai, a collection of striking artistic responses, and a manga-inspired store design at SK-II’s flagship outlet in Tokyo. A list of artists on display include: \- Ryan Heffington \- Toiletpaper \- Ram Han \- Zhong Lin \- Kang Hee Kim \- Remo Camerota \- Rosanna Webster \- Chocomoo \- DFT \- **Jonty Hurwitz** \- Mitch Payne To read the full article click the link below: [Read The Full Article Here](https://www.thedrum.com/creative-works/project/sk-ii-power-pitera) ## Gallery 2 images ![1703265841918-W923T7P1WWVP304G5U56.jpg](https://wdrxdfvnnrdahkzifhxs.supabase.co/storage/v1/render/image/public/blog-assets/imported/sk-ii-power-of-pitera/sq-1703265841918-W923T7P1WWVP304G5U56-image-asset.jpg?width=1200&quality=80&resize=contain) ![1703265844078-4FWUFWYIIU99FREMVJFQ.jpg](https://wdrxdfvnnrdahkzifhxs.supabase.co/storage/v1/render/image/public/blog-assets/imported/sk-ii-power-of-pitera/sq-1703265844078-4FWUFWYIIU99FREMVJFQ-image-asset.jpg?width=1200&quality=80&resize=contain) [Previous ![Pastry Live 2013 - National Showpiece Championship Winners](https://images.squarespace-cdn.com/content/v1/652682c0fcc9b7321d2b0dd3/1703266033731-TQYX3S6ZURWHQELT168J/image-asset.jpeg) ### Pastry Live 2013 - National Showpiece Championship Winners ](/blog/pastry-live-2013)[Next ![Solo show at Museo Internationale del Barroco, Mexico](https://wdrxdfvnnrdahkzifhxs.supabase.co/storage/v1/object/public/blog-assets/imports/museo-internationale-del-barroco-in-mexico/lead.webp) ### Solo show at Museo Internationale del Barroco, Mexico ](/blog/museo-internationale-del-barroco-in-mexico) [](https://www.facebook.com/ontyhurwitzart)[](https://www.instagram.com/jontyhurwitzart/)[](https://wa.me/447469152288)